WORK

Communications and publicity drives me how coffee drives most people on a Monday.

A new product, a new pitch, a new angle, a new journalist, a new story. Or a new product, different pitches, turning the news angle on its head, with an established contact, but deliver a new story. Or perhaps, not a new product, not a new pitch, not a new angle, but a different journalist, a new story.

One of the most interesting and exciting things about my work is that communications and publicity can be approached in so many different ways. Due to this very nature, I admit, it can also get quite challenging but the opportunities to play around and experiment can go as far as you can take them.

My Core Skills include:

• Forging and sustaining international media relations
• Pitching and converting opportunities for features, interviews, reviews, excerpts, etc
• Strategic publicity campaigns aimed at specific target audience and market
• Building relevance and generating strong word of mouth with innovate ideas
• Influencer marketing and community building
• Using social media and leveraging content creators to initiate and sustain conversations

A Snapshot of my Media Conversions.

Kind of Partnerships and Collaborations explored in the past.

• with bookstores, kiosks, and shops
• literary, arts, and book festivals and fairs
• schools, colleges and universities, libraries, corporates and communities

Brands I have been associated with.